Home › Services

How We Work
With Clients.

HoogComm builds communications programs that engage critical audiences at moments that shape perception and influence outcomes. Our practice areas reflect the environments where clarity, discipline, and senior-level counsel matter most.

Corporate Communications

We help organizations communicate with clarity, credibility, and purpose, supporting executive teams through high-stakes moments where reputation, governance, and business strategy intersect.

Executive Visibility & Positioning

Developing and sustaining the visibility, narrative, and presence that positions senior leaders as credible voices in their industries.

Corporate Messaging & Narrative Development

Building the messaging architecture that aligns internal and external communications around a coherent, defensible corporate story.

Stakeholder & Investor Communications

Designing and executing engagement strategies for the stakeholders who matter most to your organization's credibility and long-term relationships.

Issues Management & Internal Communications

Navigating sensitive issues with discipline, consistency, and a clear-eyed understanding of how internal and external communications intersect.

Coalition & Industry Leadership

We have represented more than 100 companies across global alliances, including the Blu-ray Disc Association and the UHD Alliance, aligning diverse stakeholders and building unified narratives in transforming industries. Companies rarely have the luxury of communicating with a single stakeholder. They must address multiple audiences, often across multiple regions. We build global engagements with centralized strategies, stakeholder-specific messaging, and local execution.

Multi-Stakeholder Alignment & Governance

Building the communications infrastructure that makes alignment possible across companies with competing commercial interests and different reputational priorities.

Coalition Messaging & Positioning

Developing unified messaging that speaks for the coalition as a whole, while respecting the individual interests of member organizations.

Standards & Certification Program Communications

Translating complex technical standards into clear, consumer-facing narratives that drive adoption and understanding across markets.

Global Launch Strategy

Coordinating the communications infrastructure for new formats and technologies across multiple markets, languages, and regulatory environments.

Crisis & Reputation Management

The best defense in a crisis is having a strong reputation before the crisis ever arises. Our crisis planning always begins there, leveraging existing reputation where it's strong, and taking deliberate steps to build it where it isn't. When a crisis does hit, we bring calm, seasoned counsel and disciplined execution to organizations that cannot afford to get it wrong.

Crisis Preparedness & Scenario Planning

Building the frameworks, messaging, and decision protocols that allow organizations to respond quickly and consistently when a crisis hits.

Real-Time Crisis Response

Calm, experienced counsel in the room when it matters most. Helping organizations respond rather than react, and communicate rather than retreat.

Litigation & Regulatory Communications

Coordinating communications strategy with legal counsel to protect reputation while navigating active litigation or regulatory scrutiny.

Reputation Risk Assessment & Recovery

Assessing reputational exposure before it becomes a crisis, and building recovery programs that restore trust with the stakeholders who matter.

Marketing Communications (B2B/B2C)

We design and execute integrated communications programs that strengthen market leadership and drive measurable business outcomes across both B2B and B2C environments.

B2B and B2C Campaign Strategy

Integrated communications programs built around clear business objectives, compelling message platforms, and the audience intelligence to reach the people who make decisions, across stakeholders, channels, and markets.

Product & Platform Marketing

Launch strategy, positioning, and ongoing communications for products and platforms in competitive consumer technology markets. We translate complex technical capabilities into narratives that resonate with buyers, press, and partners.

Content, Digital & Social Programs

Long and short-form content across formats: white papers, bylined articles, scripts, executive communications, and campaign copy, combined with channel strategy and creative execution that build authority, engagement, and brand presence over time.

Event Development & Execution

From CES and IFA Berlin to press events, product launches, and industry activations, we develop and execute events that put clients in front of the audiences whose attention shapes decisions.

Newly Launched

Accessibility Practice

Accessibility is rapidly becoming one of the most important competitive drivers in consumer technology. HoogComm's Accessibility Practice, newly launched, helps organizations move beyond compliance and feature lists toward meaningful, community-informed engagement. Our approach combines 25 years of experience advising global consumer electronics brands and industry coalitions with lived-experience leadership from Tyler Hoog, a disability advocate and consultant who has worked with Disney, Netflix, Marvel, NBC, and Apple.

Accessibility is not a campaign. It is a relationship. Relationships require trust, consistency, and the involvement of people who live the experience.

Michael Hoog standing with his son Tyler Hoog, who uses a power wheelchair, at an industry event
Michael and Tyler Hoog — HoogComm’s Accessibility Practice leadership.

Communications Strategy & Narrative

We position accessibility as a genuine business commitment, not a regulatory footnote. Narrative development, executive messaging, media strategy, and content that gives a client's accessibility work a credible public voice, including internal communications, because a message that lives only in marketing rarely survives contact with the rest of the organization.

Community Engagement & Advocacy Liaison

Credibility in the disability space is earned through relationships, not announcements. We connect clients with the advocates and organizations whose trust reflects the specific audience, including the Christopher and Dana Reeve Foundation, DisabilityBelongs, and Swim with Mike, and structure those partnerships as genuine feedback loops, not photo opportunities.

Influencer & Creator Strategy

Disabled creators have built some of the most trusted audiences in the accessibility space. We identify the right voices, structure authentic partnerships, and develop content programs across YouTube, TikTok, and social that reach mobility, hearing, vision, and cognitive communities. We also support visibility at events and in retail where accessibility is increasingly a purchase driver.

Engagement Advisory Structure

For clients who need community input built into their process, we design and staff purpose-built advisory structures around a specific product, campaign, or initiative. Voices are selected for relevance, not availability. Members participate in product testing, reviews, and public programs, turning community input from a box to check into a source of real market intelligence.

Talk With Us About Accessibility
Ready to Talk?

Let's Discuss What You Need

If something here raises a question about your own situation, that's a reasonable place to start. Share a bit about what you're dealing with and we'll follow up.

Contact Us